Welcome to Insider Dealings

Sally Price launched her own interior design company, Insider Dealings, in Chiswick, West London, back in 1994 and has built up a reputation for designing relaxed, comfortable and stylish interiors. Sally and her team have undertaken work on a whole range of projects, from single room schemes to complete refurbishments. The business has gradually expanded over the years benefiting from referrals by happy clients and their families with whom genuine friendships have been made.

Whether Sally is designing a classic or contemporary interior – or often a mix of both – she takes a down-to-earth approach by trying to really understand the lifestyle of her clients so that the end result achieved is practical yet stylish and reflects their personality. She says ‘I want to get under the skin of my clients so that what they want translates into something they love’. As a mother, Sally has become particularly adept at designing for the living demands of busy families, proving that it is possible to create versatile interiors that combine style with all the practicalities of modern family life.

Over the years Sally and her team have worked on a wide range of projects from houses and apartments in London to large country houses, in the UK and overseas. Along with countless properties locally and all over London, other past projects have included a large country house near Betwys y Coed, Wales,  a house on the Côte d’Azur, a beautiful old stone farmhouse in Ardèche, France, a Georgian office building in Henley-on-Thames, a grade II listed apartment in Montagu Square, London, a penthouse apartment in Krakov, Poland, a mansion in Yerevan, Armenia and two houses in the Isle of Wight.

To get in touch with Sally and her team take a look at Insider Dealings’ Contact page where you can also give us specific details of any items for which you would like a quote.


Christmas Hours

We finish at 5.00 pm on Thursday 21st December

Then closed until…

Tuesday 2nd January 2024 at 10.00 am.

Wishing you Merry Christmas
and a Happy New Year.

Sally Price at Insider Dealings Square
Insider Dealings Fabrics